Whenever you search the Internet, you will immediately see free templates you can use as the base for your business website. Some online sites even offer easy tweaking processes to make the websites more branding-appropriate for you. Having a business website is crucial to its performance, but why is it still important to have a bespoke website? Isn’t it possible to just choose from these online templates and finish your website in a matter of hours? 

If you are still adamant about the idea of a custom website, this article will highlight three ways having one can help you increase your business sales:

1. It improves your business’ credibility

Did you know that online consumers trust businesses with a reliable-looking website? If you have an outdated site or a layout that is not user-friendly, they will not see your business as trustworthy and will close your website’s tab and move on to more reliable site options. If it continues to happen, your business will lose many potential customers. 

Improving your website’s look will make your business look more appealing to consumers, and designing it from scratch with this in mind can help you save more time in the long run. When you have a professional-looking and aesthetically-pleasing website, potential leads will see your business as honest and dependable. That is how human psychology works, as improved credibility can always result in increased business sales.

2. It makes you more worthy than your competitors

Considering your consumers when designing the whole website will increase its appeal and improve browsers’ overall experience. Keep in mind that consumers are not all the same, and this means that not all templates can capture them well. 

The more people get engaged with your website, and the more comfortable they are with their browsing and shopping experience, the less chance they will leave for your competitor. When they are satisfied with their website user journey, they are more likely to purchase from your business! 

3. It improves your site’s engagement rate

No one can force anyone to return and keep engaging on a poorly-designed website. The logic is simple: if your website does not look visually appealing, the online users will stop engaging with it. Other than merely attracting consumers, it is more important to retain them and keep them returning for repeat purchases. 

If you want to drive more traffic to your website, consider investing in an attractive and appealing website. Add more engaging and helpful content to keep people interested because the more traffic your website can generate, the higher the chance of getting sales and revenue for your business. 

Some Tips That Can Help

If you want to have a hardworking and profitable website, here are some points to keep in mind:

  • Hire a professional web designer and developer who knows what they are doing and can recommend the best practices to apply to your website.
  • Study your market well, as you can only produce a useful and helpful website for them if you know what they want. 
  • Ensure that your website is flexible so that you do not have to rehire web developers to make little changes for you.
  • Have a clear call to action and place them in visible locations on your website to get desirable results.


At this point, you now realize that a website plays a vital role in determining your business’s performance. Custom web development is one of the significant business investments that can guarantee your business’s success. It can also help improve your brand’s online visibility, boost your business’ credibility and authority, and more. Ultimately, a website designed for your business will help you level the playing field and even conquer your online competitors!
If you are looking for reliable web designers in Ontario, then you have come to the right place. Clearfix Inc. is a creative, development and digital marketing agency that is always up for a business challenge, designing and developing bespoke websites that can help improve your business’ performance. Connect with us today to see how we can help!

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