The biggest room in the world is the room for improvement—and the same sentiment holds for business owners. Your sales may be lagging, but a little more time and effort will guarantee you better revenue.
One of the best ways to begin is by looking at your current web design, which is deemed as one of the most effective growth tools for eCommerce businesses. This is where your visitors learn more about your brand promise, story, and how you can address their needs. That said, it needs to be not only presentable, but valuable—anything less can kill your business.
For better growth strategies, here are smart web design features you simply must consider adding to your existing website:
Remarketing ads and email campaigns
Although the goal of every business is to gain new customers, it’s more cost-effective for eCommerce businesses to sell to an existing pool of leads. This is how the most successful eCommerce sellers grow quickly—refocusing marketing efforts for repeat sales. One of the best ways to do so is through email campaigns and remarketing ads, both of which empower you to reach people already inclined to do business with you.
Something as simple as an eye-catching design can compel them to transact with you once more, especially since they’re already receptive to your messages. Paint such remarketing ads with compelling offers through email marketing, you can expect customers to flock to your website once more.
A powerful landing page
The best web design companies continue to emphasize the importance of landing pages. If you truly wish to gather more sales and reach rapid growth, you need to invest in a powerful landing page. This is essentially a web page that’s devoted entirely to a single offer or a product, which is different from your traditional homepages.
To make it more compelling, you need to ensure uniqueness and personalization. In doing so, you’ll be able to target audiences, ensuring that you cater to their pain points and other needs. You also need to eliminate distractions, incorporate clear calls to action, and of course, design with complete customer convenience in mind.
In eCommerce platforms, customer reviews and other pieces of social proof are golden. As the name suggests, social proof gives evidence that your business is credible and legitimate. It lets your potential customers know that other people have tested your products or services and are satisfied with what you give.
In your platform, you can include some testimonials from your customers. Pictures may also help build trust, but make sure to ask permission before using the pictures and testimonials of your customers. You may also include some “best-sellers” to attract your customers into looking into your platform. This is especially important when you have a vast catalogue of products, as your customers may feel overwhelmed. Having a list of popular products can help direct their attention.
Work With The Best Design Company In Ontario
The digital revolution has paved the way for the boom of the eCommerce industry, and experts postulate that it will only grow bigger from here. While this holds true for the eCommerce world, your very own business will likely be experiencing a growth stump. You may be growing at a decreasing pace, causing frustrations and doubts. Thankfully, amping up your website design can address your worries, helping you achieve growth like never before.
For the best web designers in Ontario, Clearfix Inc. has you covered. We are an independent creative and digital marketing agency, serving Toronto and various areas since 2014. We specialize in web design, development, and digital marketing solutions, all tailored to your suit needs. Grow your business with us today—contact us!