Web design has gone a long way since its text-based layouts, low-resolution images, and tasteless visuals. As the industry progressed and the world increasingly becomes digitally-oriented, web design today plays a pivotal role in building a brand’s online identity and shaping the user’s browsing experience.
Different trends come and go through the years, but there are common misconceptions that can prevent you from maximizing your website’s full potential. If you’re looking to give your site a much-needed overhaul, steer clear of the web design myths below!
Myth #1: Web Design Prioritizes on Good Looks
It’s true that the visual appeal can make or mar your brand’s first impression, but beyond beautifying your page, web design does so much more than editing your colour scheme or font style.
Every design element should have a purpose and impact the site’s performance, all of which generate results for your bottom line. For example, the placement of your buttons can make a world of difference in your site’s conversion rate, while the layout can make or mar the user’s navigation experience.
Myth #2: Minimalism is Always the Best
Minimalism is one of the few design trends that is unlikely to fizzle out of season, mainly because its core value focuses on the powerful impact of simplicity. While using negative space and white backdrop continue to run rampant, it doesn’t mean that minimalism is the right choice for your brand.
The key is to understand your brand identity and target audience. Businesses that cater to the youth, for instance, may benefit from incorporating clashing textures, unique gradient backdrops, and a loud color scheme.
Take websites like Amazon, for example. Their web design is far from clean-looking, but it doesn’t take away from their success since they know what their customers need to create a seamless online experience.
Myth #3: Important Contents and Buttons Need to Be Above the “Fold”
When people look at content, most gravitate towards the first stop of the screen, which is called “the fold.” The term was coined way back in the early days of print marketing, wherein newspapers put head-turning headlines at the very top of the fold.
However, keep in mind that digital screens vary in size, which means the fold no longer exists when you look at websites on mobile phones, laptops, desktops, televisions, and other screens. With that in mind, the layout of your content and the placement of your buttons all depend on a logical visual hierarchy.
The Bottom Line: Making the Best Design Choices that can Enhance Your Website in More Ways than One
Building a robust online presence is crucial to the success of any business, especially in an internet-driven economy.
Why Choose Clearfix as Your Digital Marketing Company in Ontario, Canada?
Seeing the pivotal role of your website in establishing your brand, we offer client-centric and bespoke web design and maintenance services that can boost your site’s performance – visually and functionally!
We also offer web development, website care plan, and other digital marketing services, so get in touch with us to see what we can do to bolster your ranking and innovate your website’s performance.
